SETPOINT DIGITAL
Shopify store builds + management

Shopify stores for Australian small businesses.

Fixed price. Fixed delivery date. A store you own, set up properly and looked after with a clear monthly scope. No lock-in contracts.

See packages
Who this is for

A practical store, not an open-ended tech project.

This is for Australian small businesses selling direct to consumers with roughly 1–75 clean products, standard domestic shipping, ready brand assets and one person who can approve the work.

It suits trade businesses selling branded merch, tools or parts; local consumer brands; and businesses replacing a weak online shop. The right starting point is a clean product range and a clear launch plan—not a long list of systems that need joining together.

Custom-fit means we tailor an agreed Shopify theme around your brand, products and customer journey. It does not mean a blank-code ecommerce platform or unlimited development.

Build packages

Pick by how many products you sell.

Not sure which fits, or moving from another platform? Start with a $995 Store Blueprint—fully credited to your build.

PRESENTED FIRST FOR LARGER CATALOGUES

Shopify Growth Build

$5,997+ GST
Up to 75 products · 5 weeks · 30-hour cap

For a larger clean catalogue that needs richer merchandising, templates and a contained import path.

  • Up to 75 products, 250 variants + 12 collections
  • One supplied CSV import, test import + reconciliation cycle
  • Up to 2 custom store page sections
  • Up to 6 templates + 8 standard pages
  • Up to 4 approved apps + 1 standard app connection
  • Training, launch runbook + 30-day defect period
  • 3 revision rounds

No large/dirty migration, supplier-feed cleanup, ongoing syncing, custom API mapping, custom development, B2B, custom checkout or headless work.

Shopify Launch

$3,497+ GST
Up to 20 products · 3 weeks · 18-hour cap

For a properly set-up store with a clean product range, standard Australian shipping and clear launch inputs.

  • One approved Shopify theme tailored to your brand
  • Home, catalogue, policy pages + 3 standard pages
  • Up to 20 products, 60 variants + 5 collections
  • Shopify Payments + 1 wallet method + up to 3 shipping zones
  • Up to 2 client-approved apps, GA4 + Meta Pixel
  • QA, test order, admin training + 14-day defect period
  • 2 revision rounds + 30-minute day-14 check-in

No migration, bulk data cleanup, custom apps, integrations, B2B, multi-market, headless work, copywriting or photography.

Shopify Starter

$1,997+ GST
Up to 10 products · 2 weeks · 10-hour cap

For a small, straightforward product range that needs a clean first store without overbuilding it.

  • One free Shopify theme: Dawn or Horizon
  • Home, product and policy pages + About/Contact
  • Up to 10 products, 30 variants + 2 collections
  • Shopify Payments + 1 wallet method + 2 shipping zones
  • 1 free app if needed + GA4 connection
  • QA, test order, 30-minute handover + 7-day defect period
  • 1 revision round

A paid theme, more than 10 products or any custom section moves the project to Shopify Launch. No exceptions.

Store management

Ongoing store help without the open-ended agency retainer.

Not unlimited changes, and not a sales guarantee. Each plan has a clear monthly scope. The listed edits and product updates show what is typically covered; larger work is quoted before it starts.

Shopify Care

$69/week
$297/month + GST

For a stable store that needs a trusted operator for routine checks and small changes.

  • Monthly app and theme update check
  • Broken-link and checkout test
  • Typically around 3 small edits

Not included: No new products, promotions or reporting.

Default retainer for Starter and Launch

Store Operations

$161/week
$697/month + GST

For regular product, collection, imagery, navigation and promotion updates.

  • Everything in Shopify Care
  • Typically 6 edits + 3 client-ready products
  • 1 promotion or banner update
  • 1-page monthly report

Not included: No strategy calls or backlog improvement work.

Default retainer for Growth Build

Store Growth

$345/week
$1,497/month + GST

For a mature store with a prioritised improvement backlog and regular implementation work.

  • Everything in Store Operations
  • Typically 10 edits + 5 client-ready products
  • 1 prioritised backlog improvement/month
  • Monthly 30-minute call

Not included: No custom development, integrations or paid advertising.

Rollover: A small amount of unused scope can roll to the next month while the account is paid up.

Additional tasks: Any additional tasks will be quoted and approved before work starts.

Requests: Email or the request form only. Never text messages. We batch work into one or two sessions a week.

Delivery rules

Clear inputs, clear approval, clear ownership.

STEP 01

Build start gate

Nothing starts until we have your completed product data, Shopify staff access and logo/brand assets or signed-off brand direction.

STEP 02

Commercial terms

Starter and Blueprint are 100% upfront. Launch and Growth Build are 50% to book and 50% before go-live. Retainers start the day the store goes live.

STEP 03

Delivery promise

Delivery starts from complete inputs. The clock stops while we wait on you. If we miss the agreed date, you do not pay the balance.

Practical details

Questions answered.

Do I own the store?

Yes. Your store, your Shopify account, your domain and your payment provider. Setpoint gets staff access only to what is needed for approved work, and you can remove it any time.

What do I pay on top?

Your Shopify plan, any paid apps or themes, your domain and payment fees. You pay them directly. Setpoint never puts your subscription on its own card.

Can you write my product descriptions?

No. You supply final product copy and photos. We set the store up around them. Incomplete product data is sent back rather than fixed on the clock.

Is there a lock-in contract?

No. Every retainer is month-to-month with 30 days’ written notice. There are no lock-in contracts.

Will it get me more sales?

We build a clean, fast store that is easy to buy from. We do not promise traffic, rankings, conversion or sales numbers.

Portfolio

Built for our own brands too.

Setpoint-owned brand

PAY UP

An internal Setpoint ecommerce brand. It is shown here as our own store work—not as a client case study or a claim about client results.

Shopify Fit

Find the right build route.

This is not a generic sales form. It routes a clean store to Starter, Launch or Growth Build—and sends complexity to Store Blueprint before anyone commits to the wrong scope.

hello@setpointdigital.com.au
Not included everywhere

No surprises after you sign.

Custom theme development or a theme built from scratch

Product photography or product copywriting

ERP, POS, 3PL, inventory or accounting integration

Subscriptions, memberships, wholesale or B2B portals

Multi-currency, multi-language or international tax

Paid ads, ongoing SEO or social media management

Writing policies, terms, privacy wording or product claims

Any paid app, theme or Shopify plan itself

Email us